Specs & resources
Sizes, measurements and file requirements for print, digital and video adverts — with a size finder for newspaper columns and a downloadable spec sheet.
Complete upload
Have ready-made, final material? Deliver it on Extreme Reach (opens in a new tab).
Print specifications
Newspapers — full-page sizes
Full-page newspaper adverts, height × width. No bleed, crop marks, colour bars, registration marks or colour gradation strips, and no white space around the page. Drawn to the same scale.
Column grids
Africa Community Media (all regions)
- Broadsheet
- Column length
- 54 cm
- Column width
- 36 mm
- Gutter
- 2 mm
- Columns
- 10 per page
- Double spread
- 779 mm wide
- Tabloid
- Column length
- 39 cm
- Column width
- 36 mm
- Gutter
- 2 mm
- Columns
- 7 per page
- Double spread
- 551 mm wide
- Classified
- Column width
- 29 mm
- Gutter
- 3 mm
- Columns
- 12 per broadsheet page, 6 per tabloid page
- Earspace (5 × 2)74 × 50 mm
- Belly button (5 × 2)55.8 × 55.8 mm
Advert widths by column
Advert width by number of columns. Height is booked in mm. Newspaper adverts are supplied at the exact size: no bleed, crop marks or white space. Try the size finder:
| Columns | Retail | Classified | ||
|---|---|---|---|---|
| 1 | 36 mm | 30 mm | ||
| 2 | 74 mm | 62 mm | ||
| 3 | 112 mm | 94 mm | ||
| 4 | 150 mm | 126 mm | ||
| 5 | 188 mm | 158 mm | ||
| 6 | 226 mm | 190 mm | ||
| 7 | 264 mm | 222 mm | ||
| 8 | 302 mm | 254 mm | ||
| 9 | 340 mm | 286 mm | ||
| 10 | 378 mm | 318 mm | ||
| 11 | 437 mm | 350 mm | ||
| 12 | 475 mm | 382 mm | ||
| 13 | 513 mm | — | ||
| 14 | 551 mm | — | ||
| 15 | 589 mm | — | ||
| 16 | 627 mm | — | ||
| 17 | 665 mm | — | ||
| 18 | 703 mm | — | ||
| 19 | 741 mm | — | ||
| 20 | 779 mm | — |
Newsprint artwork requirements — Insights Publishing
For complete (print-ready) material. Open a section for the detail.
File formatShow
- Supply complete material as a PDF/X-1a (ISO 15930-1) file, no larger than 24 MB.
- Set the document up at exactly the size of the advert.
- Do not include crop marks, registration marks, colour bars, colour gradation strips or bleed. PDFs with any of these, or at the wrong size, are rejected.
- All graphics at 170 dpi in CMYK, with fonts embedded. JPEG files are not accepted as complete material.
- No changes are made to complete material.
Fonts & typeShow
- Convert all fonts to paths, including fonts pasted into objects.
- Minimum type size 8 pt; 10 pt for type that isn't a single colour.
- Sans serif typefaces are recommended; avoid thin or hairline typefaces.
- Rules of 4 pt or thinner, sans serif type of 7 pt or smaller and serif type of 12 pt or smaller should be one colour only.
- Bar codes and QR codes should be solid black.
- Don't reverse type of 10 pt or smaller out of a single colour. Type reversed out of four colours needs at least a 70% screen behind it, and never reverse type out of yellow or other light washes.
- Screened (tinted) text: at least 24 pt; avoid serif and fine-to-medium weights. Screens above 80% print as solid.
- Type or rules printed on a tint: keep the tint below 25%.
Colour & inkShow
- CMYK process only. Spot and Pantone colours must be supplied as CMYK equivalents.
- Total ink coverage: maximum 220% (never above 240%). Use GCR/UCR; maximum black about 85%.
- Printable tones: highlights from 3% (CMY and K), shadows to 90% CMY and 87% K. Keep important detail between 5% and 87%.
- Dot gain (TVI): about 26% at a 40% dot. Screen ruling 85 lpi (33 lines/cm), 100 lpi at some print sites. Euclidean dot.
- Grey balance — ¼ tone: C 20 / M 16 / Y 16. Mid tone: C 50 / M 42 / Y 42. ¾ tone: C 60 / M 52 / Y 54.
- Ink sequence: yellow, cyan, magenta, black. Nominal solid densities: K 1.10, M 0.90, C 0.90, Y 0.90.
ImagesShow
- Images must be newspaper CMYK — RGB images are rejected. Don't embed colour profiles.
- Place images at 100% of final size; don't enlarge or resize them in the layout, and don't save them as compressed JPEGs at any stage.
- Minimum resolution at final size: line work 400 ppi (160 px/cm); continuous tone 70 px/cm (about 180 ppi).
- Apply trapping to avoid mis-registration, and check overprint/knockout settings on text, line art and logos.
Material for setting (studio builds the advert)Show
- Pictures and logos: RGB JPEG at 240 dpi, supplied as original files — not placed in a document.
- Copy: typed, in Microsoft Word or plain text.
PrintingShow
- Coldset offset lithography on 48.8 g/m² newsprint (ISO 12647-3).
- Pages are imposed digitally and output straight to laser plate setters.
Sending material (Insights Publishing)Show
- WeTransfer, email link or upload, or email pagelogistics@inl.co.za.
ANA Studio also accepts complete material at https://anastudio.extremereach.com/ (help: traffic@anastudio.co.za).
Magazines
Sizes are height × width. Keep all text and logos inside the type area.
- Bleed
- 286 × 220
- Trim
- 276 × 210
- Type
- 256 × 190
- Bleed
- 254 × 192
- Trim
- 248 × 186
- Type
- 228 × 166
- Bleed
- 307 × 240
- Trim
- 297 × 230
- Type
- 277 × 210
- Bleed
- 273,05 × 209,55
- Trim
- 266,7 × 203,2
- Type
- 246,7 × 183,2
Double page spreads: Must be supplied as 2 × single pages, with an 8 mm space in the spine (4 mm per page).
Digital display sizes
Standard banner sizes you can book.
- Leaderboard728 × 90 px
- Large Leaderboard970 × 90 px
- Billboard970 × 250 px
- Medium Rectangle / MPU300 × 250 px
- Large Rectangle336 × 280 px
- Half Page300 × 600 px
- Wide Skyscraper160 × 600 px
- Skyscraper120 × 600 px
- Full Banner468 × 60 px
- Mobile Banner320 × 50 px
- Large Mobile Banner320 × 100 px
- Mobile Banner300 × 50 px
- Mobile Banner300 × 100 px
Video formats
Aspect ratios for web, social and digital screens.
- Full HD Horizontal16:9 (1920 × 1080 px) - YouTube / Web / Screens
- Vertical Video9:16 (1080 × 1920 px) - Reels / TikTok / Stories
- Square Video1:1 (1080 × 1080 px) - Feed Posts & In-Stream
- 4K Ultra HD Digital Billboard16:9 (3840 × 2160 px)
- Ultra-Wide DOOH Screen32:9 Aspect Ratio
Sending files
Files you attach to a booking can be up to 50.0 MB each. Accepted types:
Bigger files? Add a download link in your booking instead.
Ready to brief the studio?
Book a design and attach your material. You’ll get a reference number straight away.